{"id":5098,"date":"2025-09-10T12:29:02","date_gmt":"2025-09-10T15:29:02","guid":{"rendered":"https:\/\/trescon.com.br\/la-era-xpeer\/"},"modified":"2026-04-15T17:19:38","modified_gmt":"2026-04-15T20:19:38","slug":"la-era-xpeer","status":"publish","type":"post","link":"https:\/\/trescon.com.br\/es\/la-era-xpeer\/","title":{"rendered":"La era Xpeer"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5098\" class=\"elementor elementor-5098 elementor-1105\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-a3c0906 e-con-full e-flex jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-eae-slider=\"9203\" data-id=\"a3c0906\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-625d99b e-flex e-con-boxed jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-eae-slider=\"81237\" data-id=\"625d99b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c172f28 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"c172f28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"color: #0b95da;\"><strong><a style=\"color: #0b95da;\" href=\"https:\/\/trescon.com.br\/blog-conteudos-sobre-tecnologia-e-inovacao\/\">Blog<\/a><\/strong><\/span>&gt;&gt; La era Xpeer\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-7533cc5 e-con-full elementor-hidden-tablet elementor-hidden-mobile e-flex jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-eae-slider=\"39987\" data-id=\"7533cc5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0676e83 elementor-view-default jltma-glass-effect-no elementor-widget elementor-widget-icon\" data-id=\"0676e83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"jltma-material-icon jltma-material-icon-share\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3875589 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-grid-0 elementor-share-buttons--color-official jltma-glass-effect-no elementor-widget elementor-widget-share-buttons\" data-id=\"3875589\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg 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e-fab-whatsapp\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_x-twitter\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en x-twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-x-twitter\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M389.2 48h70.6L305.6 224.2 487 464H345L233.7 318.6 106.5 464H35.8L200.7 275.5 26.8 48H172.4L272.9 180.9 389.2 48zM364.4 421.8h39.1L151.1 88h-42L364.4 421.8z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_telegram\" role=\"button\" tabindex=\"0\" aria-label=\"Compartir en telegram\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-telegram\" viewBox=\"0 0 496 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M248 8C111 8 0 119 0 256s111 248 248 248 248-111 248-248S385 8 248 8zm121.8 169.9l-40.7 191.8c-3 13.6-11.1 16.9-22.4 10.5l-62-45.7-29.9 28.8c-3.3 3.3-6.1 6.1-12.5 6.1l4.4-63.1 114.9-103.8c5-4.4-1.1-6.9-7.7-2.5l-142 89.4-61.2-19.1c-13.3-4.2-13.6-13.3 2.8-19.7l239.1-92.2c11.1-4 20.8 2.7 17.2 19.5z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-d9e87e1 e-flex e-con-boxed jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-eae-slider=\"89570\" data-id=\"d9e87e1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-acf51e4 elementor-widget-tablet__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"acf51e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La era Xpeer<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2f2168 jltma-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"b2f2168\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Si no tienes esa famosa tarjeta de cr\u00e9dito morada sin cuota anual, seguro que has o\u00eddo hablar de Nubank, la startup brasile\u00f1a que revolucion\u00f3 la experiencia de usuario con los servicios financieros. \u00bfSabes c\u00f3mo se presentan? As\u00ed: \u201c <em>Estamos insatisfechos. En Brasil, pagamos las comisiones y los tipos de inter\u00e9s m\u00e1s altos del mundo por los peores servicios bancarios. Sabemos que la tecnolog\u00eda y el dise\u00f1o pueden solucionar este problema. Por eso, en 2013 unimos fuerzas para redefinir la relaci\u00f3n de las personas con el dinero, a trav\u00e9s de una experiencia m\u00e1s eficiente y transparente. Nuestro objetivo es eliminar la complejidad y devolver el control de la vida financiera a cada persona<\/em> \u201d.  <\/p><p>\u00a1Guau! \u00bfQu\u00e9 brasile\u00f1o no querr\u00eda eso? <\/p><p>En este mensaje introductorio, f\u00e1cilmente accesible en la p\u00e1gina web de Nubank, la palabra que m\u00e1s destaca es <strong>\u00abexperiencia<\/strong> \u00bb. M\u00e1s all\u00e1 de todas las innovaciones, han hecho de la experiencia su lema. Tanto es as\u00ed que una de estas iniciativas, impulsada por el deseo de generar un impacto duradero en la vida del cliente, se volvi\u00f3 viral.  <\/p><p>Un cliente nos contact\u00f3 muy molesto porque le hab\u00edan cobrado dos veces un s\u00e1ndwich en su tarjeta, un producto que ya le hab\u00eda costado bastante. Tras cancelar el cargo duplicado, el representante de atenci\u00f3n al cliente vio una oportunidad. Le envi\u00f3 una sandwichera morada, el color de Nubank, con varias recetas escritas a mano, \u00abpara que no tuviera que volver a pagar tanto por un s\u00e1ndwich\u00bb. Sorprendido, el cliente public\u00f3 el \u00abregalo\u00bb en sus redes sociales, y la marca gan\u00f3 muchos puntos en cuanto a valor percibido.   <\/p><p>En otra ocasi\u00f3n, una clienta se puso en contacto con ellos para solicitar una tarjeta nueva porque su perro hab\u00eda destrozado la anterior. No solo recibi\u00f3 una tarjeta nueva, sino tambi\u00e9n un hueso morado para su perro. \u00abA pesar de ser una empresa 100% digital, el servicio al cliente debe ser a\u00fan m\u00e1s humano\u00bb, declar\u00f3 uno de los ejecutivos de Nubank en una entrevista con la revista Exame.  <\/p><p>Sin duda, estamos en la Era de la Experiencia, o simplemente Xpeer. Cumplir con lo prometido y ofrecer calidad ya no son factores diferenciadores. Los usuarios buscan vivir experiencias y emociones intensas. Pero, \u00bfresolver\u00edan estas experiencias m\u00e1s humanizadas el problema, por ejemplo, si una empresa 100% digital tuviera el peor rendimiento del mercado en cuanto a procesamiento? \u00bfResolver\u00edan el problema si la aplicaci\u00f3n m\u00f3vil de la instituci\u00f3n fuera demasiado lenta o si cada transacci\u00f3n en los terminales de pago tuviera un tiempo de respuesta p\u00e9simo? Creemos que no.     <\/p><p>Para garantizar una experiencia de usuario positiva en el mundo digital, <strong>la gesti\u00f3n del rendimiento de las aplicaciones (APM)<\/strong> combinada con la monitorizaci\u00f3n del usuario final es fundamental. Esta combinaci\u00f3n permite a las empresas realizar un seguimiento del recorrido del cliente \u2014desde el tel\u00e9fono m\u00f3vil hasta el ordenador central\u2014 en todas sus plataformas, ya sean sitios web B2B o B2C, banca online, aplicaciones, sistemas ERP o cualquier soluci\u00f3n online. <\/p><p>Su empresa podr\u00e1 supervisar de forma proactiva las transacciones desde la perspectiva del usuario final, anticip\u00e1ndose a los problemas antes de que el consumidor los note y antes de que afecten al negocio. Cada pulsaci\u00f3n de tecla, cada clic, cada elecci\u00f3n del usuario ser\u00e1 evaluada para contribuir a crear una experiencia virtual inigualable. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-9fe1623 e-flex e-con-boxed jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-eae-slider=\"21473\" data-id=\"9fe1623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-25a73c0 elementor-widget-divider--view-line jltma-glass-effect-no elementor-widget elementor-widget-divider\" data-id=\"25a73c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3acbd93 jltma-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"3acbd93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Otros art\u00edculos:<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7104b14 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 jltma-glass-effect-no elementor-widget elementor-widget-loop-grid\" data-id=\"7104b14\" data-element_type=\"widget\" data-e-type=\"widget\" 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.elementor-element.elementor-element-028549f .elementor-icon-list-text a{color:var( --e-global-color-text );}.elementor-5482 .elementor-element.elementor-element-028549f .elementor-icon-list-item{font-family:\"Poppins\", Sans-serif;font-size:12px;font-weight:400;text-transform:capitalize;letter-spacing:0.4px;}.elementor-5482 .elementor-element.elementor-element-028549f > .elementor-widget-container{margin:0px 0px 0px 0px;padding:5px 0px 5px 10px;border-style:solid;border-width:0px 0px 0px 7px;border-color:var( --e-global-color-secondary );border-radius:5px 5px 5px 5px;box-shadow:4px 4px 4px 0px rgba(0, 0, 0, 0.10196078431372549);}.elementor-5482 .elementor-element.elementor-element-028549f{width:100%;max-width:100%;}.elementor-widget-theme-post-title .elementor-heading-title{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );color:var( --e-global-color-primary 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0px;--row-gap:0px;--column-gap:0px;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}.elementor-widget-theme-post-excerpt .elementor-widget-container{font-family:var( --e-global-typography-text-font-family ), Sans-serif;font-weight:var( --e-global-typography-text-font-weight );color:var( --e-global-color-text );}.elementor-widget-theme-post-excerpt.premium-cursor-ftext .premium-global-cursor-{{ID}} .premium-cursor-follow-text{font-family:var( --e-global-typography-primary-font-family ), Sans-serif;font-weight:var( --e-global-typography-primary-font-weight );}.elementor-widget-theme-post-excerpt .premium-global-cursor-{{ID}}{color:var( --e-global-color-primary );fill:var( --e-global-color-primary );}.elementor-5482 .elementor-element.elementor-element-1babee8 .elementor-widget-container{font-family:\"Poppins\", Sans-serif;font-size:0.875rem;font-weight:400;line-height:1.4rem;}<\/style>\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5482\" class=\"elementor elementor-5482 elementor-1042 elementor-1042 e-loop-item e-loop-item-5069 post-5069 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-innovacion tag-pensamiento-de-diseno\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-475677a e-flex e-con-boxed jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-eae-slider=\"79809\" data-id=\"475677a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0722b34 jltma-glass-effect-no elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0722b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trescon.com.br\/es\/escapa-del-piloto-automatico-del-cerebro\/\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_design-thinking-1024x576.jpg\" class=\"attachment-large size-large wp-image-5071\" alt=\"Blog de 3CON | Pensamiento de dise\u00f1o: \u00a1Escapa del piloto autom\u00e1tico del cerebro!\" srcset=\"https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_design-thinking-1024x576.jpg 1024w, https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_design-thinking-300x169.jpg 300w, https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_design-thinking-768x432.jpg 768w, https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_design-thinking-1536x864.jpg 1536w, https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_design-thinking.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-028549f elementor-align-left elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-post-info\" data-id=\"028549f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c3654b5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trescon.com.br\/es\/tag\/innovacion\/\" rel=\"tag\">Innovaci\u00f3n<\/a>&nbsp;&nbsp; \u2022 &nbsp;&nbsp;<a href=\"https:\/\/trescon.com.br\/es\/tag\/pensamiento-de-diseno\/\" rel=\"tag\">pensamiento de dise\u00f1o<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e51c3 jltma-glass-effect-no elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d6e51c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/trescon.com.br\/es\/escapa-del-piloto-automatico-del-cerebro\/\">\u00a1Escapa del piloto autom\u00e1tico del cerebro!<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-3db0d23 e-con-full e-flex jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-eae-slider=\"36873\" data-id=\"3db0d23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1babee8 jltma-glass-effect-no elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1babee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tDescubre las cinco fases del Design Thinking \u2014empat\u00eda, definici\u00f3n, ideaci\u00f3n, creaci\u00f3n de prototipos y pruebas\u2014 y aprende c\u00f3mo aplicar la innovaci\u00f3n pr\u00e1ctica a tu negocio.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5482\" class=\"elementor elementor-5482 elementor-1042 elementor-1042 e-loop-item e-loop-item-5102 post-5102 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-logistica tag-transformacion-digital\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-475677a e-flex e-con-boxed jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-eae-slider=\"79809\" data-id=\"475677a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0722b34 jltma-glass-effect-no elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0722b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trescon.com.br\/es\/por-donde-empezar-la-transformacion-digital-de-su-operacion-logistica\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" data-src=\"https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_transformacao-digital-na-logistica-1024x576.jpg\" class=\"attachment-large size-large wp-image-5104 lazyload\" alt=\"Blog de 3CON | Por d\u00f3nde empezar la transformaci\u00f3n digital en las operaciones log\u00edsticas\" data-srcset=\"https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_transformacao-digital-na-logistica-1024x576.jpg 1024w, https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_transformacao-digital-na-logistica-300x169.jpg 300w, https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_transformacao-digital-na-logistica-768x432.jpg 768w, https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_transformacao-digital-na-logistica-1536x864.jpg 1536w, https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_transformacao-digital-na-logistica.jpg 1920w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-028549f elementor-align-left elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-post-info\" data-id=\"028549f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c3654b5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trescon.com.br\/es\/tag\/logistica\/\" rel=\"tag\">log\u00edstica<\/a>&nbsp;&nbsp; \u2022 &nbsp;&nbsp;<a href=\"https:\/\/trescon.com.br\/es\/tag\/transformacion-digital\/\" rel=\"tag\">Transformaci\u00f3n digital<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e51c3 jltma-glass-effect-no elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d6e51c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/trescon.com.br\/es\/por-donde-empezar-la-transformacion-digital-de-su-operacion-logistica\/\">\u00bfPor d\u00f3nde empezar la transformaci\u00f3n digital de su operaci\u00f3n log\u00edstica?<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-3db0d23 e-con-full e-flex jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-eae-slider=\"36873\" data-id=\"3db0d23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1babee8 jltma-glass-effect-no elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1babee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tAprenda c\u00f3mo dar los primeros pasos en la transformaci\u00f3n digital de la log\u00edstica con seguimiento inteligente, automatizaci\u00f3n y gesti\u00f3n en tiempo real.\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div data-elementor-type=\"loop-item\" data-elementor-id=\"5482\" class=\"elementor elementor-5482 elementor-1042 elementor-1042 e-loop-item e-loop-item-5145 post-5145 post type-post status-publish format-standard has-post-thumbnail hentry category-noticias tag-macrodatos tag-telecomunicaciones\" data-elementor-post-type=\"elementor_library\" data-custom-edit-handle=\"1\">\n\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-475677a e-flex e-con-boxed jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-eae-slider=\"79809\" data-id=\"475677a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0722b34 jltma-glass-effect-no elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"0722b34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trescon.com.br\/es\/stone-age-apuesta-por-el-big-data-para-generar-ahorros-de-costes-en-el-sector-de-las-telecomunicaciones\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"450\" data-src=\"https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_big-data-no-setor-de-telecom-1024x576.jpg\" class=\"attachment-large size-large wp-image-5147 lazyload\" alt=\"Blog 3CON | La Edad de Piedra apuesta por el Big Data en el sector de las telecomunicaciones\" data-srcset=\"https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_big-data-no-setor-de-telecom-1024x576.jpg 1024w, https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_big-data-no-setor-de-telecom-300x169.jpg 300w, https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_big-data-no-setor-de-telecom-768x432.jpg 768w, https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_big-data-no-setor-de-telecom-1536x864.jpg 1536w, https:\/\/trescon.com.br\/wp-content\/uploads\/2025\/09\/blog-3con_big-data-no-setor-de-telecom.jpg 1920w\" data-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 800px; --smush-placeholder-aspect-ratio: 800\/450;\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-028549f elementor-align-left elementor-widget__width-inherit jltma-glass-effect-no elementor-widget elementor-widget-post-info\" data-id=\"028549f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-c3654b5\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/trescon.com.br\/es\/tag\/macrodatos\/\" rel=\"tag\">macrodatos<\/a>&nbsp;&nbsp; \u2022 &nbsp;&nbsp;<a href=\"https:\/\/trescon.com.br\/es\/tag\/telecomunicaciones\/\" rel=\"tag\">telecomunicaciones<\/a>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e51c3 jltma-glass-effect-no elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"d6e51c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/trescon.com.br\/es\/stone-age-apuesta-por-el-big-data-para-generar-ahorros-de-costes-en-el-sector-de-las-telecomunicaciones\/\">Stone Age apuesta por el Big Data para generar ahorros de costes en el sector de las telecomunicaciones.<\/a><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-3db0d23 e-con-full e-flex jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-eae-slider=\"36873\" data-id=\"3db0d23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1babee8 jltma-glass-effect-no elementor-widget elementor-widget-theme-post-excerpt\" data-id=\"1babee8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-excerpt.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\tEl concepto de Big Data est\u00e1 ganando terreno gradualmente en el sector de las telecomunicaciones. 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