+ 50 promoters
throughout Brazil
- 50% in time
collecting and processing information
DMC has announced the adoption of OfficeTrack as a solution for managing the routine activities of its field team. As a result, it has reduced the time it takes to collect and process information by more than 50%. DMC does a very specialized job of promoting the products of the country's leading auto parts manufacturers in the segment known as the aftermarket.
One of the great challenges of this type of activity is the constant need to automate the work routine of the field teams - in DMC's case, its external team has more than 50 promoters working all over the country. "Our challenge was to speed up the collection of information. With manual collection, it took the promoter up to a week to send it and this compromised the quality of the work," recalls Marcelo Boer, DMC's managing director. Among the information collected by the promoters is data on the availability of the product, its placement in the store, its prominence in relation to the competition, among others.
With these challenges in mind, Dirce and her team began to look for a tool capable of bringing agility and greater efficiency to the collection and sending of data, as well as equipping their team of promoters technologically. In this search, they got to know OfficeTrack through the consultancy 3CON, the software's distributor in the country.
OfficeTrack is a mobile application that helps manage employees in the field. It has 8 different modules: Tasks (work orders); Dynamic forms; Geo-location; Attendance (time cards); Orders (sales); Fleet management; Optimizer (services and routes); Retail (image recognition and comparison).
User companies don't have to install anything on their servers. All they have to do is download the application, because everything is in the cloud. While the field workers are out and about with their mobile devices, the business manager can follow everything from a web page from anywhere and via any platform, whether desktop or mobile, and interact with this external team at all times.
With OfficeTrack installed, DMC has equipped its promoters with smartphones, through which they now input the data. "In the past, the promoter, after collecting the information or in the event of any request from certain customers, had to go home or to a Lan House and connect to the Automatic Information and Occurrence Report system. Today, he can fill it in via his smartphone and send it to us the same day. We receive the information and can process it to send it to the manufacturers. And these changes were immediately felt by the DMC customer," says Marcelo.
According to Danilo Henrique de Paula, account manager at 3CON, the flexibility of the OfficeTrack solution allowed DMC to create dynamic forms, including all the information that was previously collected manually. "During the pilot phase, the DMC team, as well as being trained to handle the tool, used all their experience and creativity to introduce new information, such as photos, dropdown lists, their clients' signatures, etc." he recalled.
The company revealed that OfficeTrack did not require any significant investment in IT, not even changing machines, as everything is in the cloud. The only additional investments were in a more robust Internet data package, since OfficeTrack needs network bandwidth for the information to flow properly, as well as cell phones with 3G technology.
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